# DigitalArt

Discover benefits of app redesign and a step-by-step process for success in this comprehensive guide. Refresh your application and maximize product impact!

In the fast-paced environment of mobile applications, it's common for apps to become outdated or ineffective as technology and user expectations change and evolve. It is where app redesign comes into play. Well-executed necessary app redesigns can improve functionality, enhance the user experience, attract new customers, and improve app ratings and popularity. Redesigns can be a complex process requiring careful planning and careful execution.

Whether you're a seasoned app designer or just starting out, check out this OnePlusOne guide that provides the tools and knowledge to inform you of what it takes to refresh an application and ensure it remains relevant and effective in today's competitive mobile app marketplace.

Motivation behind an app refresh

The world of mobile apps is constantly evolving, and what may have worked a few years ago may not be the best solution today. Apps that were once innovative and highly utilized can become old and irrelevant as technology, as well as user needs and expectations, adapt and change. There are a few reasons why an app may need a redesign, and it's important to keep them in mind if you are interested in or currently responsible for managing an application.

Outdated Aesthetics

Apps that don’t stay up to date with modern design aesthetics can easily look old-fashioned next to the plethora of new apps released every day. The visual design and layout of an app is critical to attracting and retaining users. If an app feels tired to users, may turn to more visually appealing alternatives.  Effective and timely redesigns can keep an application competitive.

User Feedback

Negative user feedback or poor reviews are another reason why someone may want to update an application.  If users report a negative experience about app usability, design, or performance, it's no question that improvements should be considered. User feedback is one of the truest forms of product evaluation, and acting on it is critical in ensuring the app is continuing to meet the needs of its target audience.

Unintuitive or Complex Interfaces

Extremely complex navigation or intuitive layout is another reason why app features or layout may need to be rethought. If users have to try too hard to engage with the app and find the product is unable to achieve its intended utility with ease, users will go elsewhere. A redesign can simplify the app's interface, ensure there is no learning curve, and stay on trend with what customers are expecting in terms of user-centered design.

Rebranding

Undergoing a rebrand or brand optimization would motivate an app refresh to match the look and feel of a new brand direction. The app's visual design, messaging, and overall client interaction must be adjusted to reflect the new brand image.

A UI kit is a collection of design components, such as buttons, icons, and color schemes, that are used consistently throughout the app. A UI kit will ensure that the visual design is consistent with brand identity and guidelines, and reduce design time by having pre-approved assets and components from the UI kit component library for designers to reference and use.

Screen Design

Its typical process for screen designs to be built and approved prior to development to test the visual appeal and viability of new layouts and designs for all screens. Hi-res screens will be approved before potentially moving to a staging environment for pre-production testing and a final round of evaluation. At this point, all graphic elements are built and ready to be implemented.

Development & QA

During development, the app is put into production and becomes a fresh and fully functioning product. Once the redesign is complete, quality control is a requirement to test the app, ensure everything runs smoothly and the app is free from glitches, inconsistencies, errors and bugs. Early user testing can help identify any remaining issues and ongoing user feedback is an excellent source of gaining insight into the user experience post-launch.

Post-Launch Maintenance

To keep your app running smoothly, pay close attention to app data and analytics and track quality metrics to confirm that your app refresh accomplished the goals it set out to achieve in your initial goal defining step. Monitoring app downloads, market interaction, and app store ratings can help identify other areas for improvement for your app as more users interact with your product.

To see how we have approached application redesigns, check out some of our works to see the benefits of a product refresh.

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