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Related Articles

UX Strategy in Modern product design: A Blueprint for Success

UX Strategy in Modern product design: A Blueprint for Success

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Apr 8, 2024
User Experience, Research

When developing products that genuinely resonate with users, the art of UX strategy is a critical component of modern item layouts. With an emphasis on user-centricity, UX strategy involves profoundly evaluating your target market's specifications, targets, and requirements. This knowledge is then used to create a detailed blueprint for the design procedure that serves as a guiding light for the entire design team. This blueprint helps confirm that the final outcome will meet or exceed user requirements by prioritizing user demands and future aspirations. Check these original UX strategies for modern designs.

In this article, we'll dive into the core principles of UX and offer tips for developing a blueprint to help you deliver genuinely user-centered designs. Whether you're an experienced UX professional or just starting, you'll come away with actionable insights to help you create items that users will adore.

Importance of UX strategy in modern product design

In today's competitive marketplace, delivering items and features that meet or exceed user requirements is critical to the success of any business. User experience strategy is a crucial component of modern item layout, as it focuses on developing user-centered products that are both useful and delightful.

A UX strategy helps design creators comprehend their target market's specifications, targets, and requirements and use this knowledge to create a straightforward plan for the design procedure. By prioritizing user demands and future aspirations, a UX plan helps to show that the final result meets or exceeds user requirements, which can lead to increased client commitment, repeat business, and positive word-of-mouth referrals.

A UX strategy also helps reduce the likelihood of costly redesigns and product recalls by identifying potential issues early in the design procedure. By taking a data-driven approach to designing choices, design creators can make informed choices that result in a more streamlined and efficient design procedure.

What is a UX strategy?

A UX strategy is a plan that outlines how to design and deliver products or services that are centered on the client's specifications, targets, and requirements. It's a straightforward approach involving investigation, analysis, and collaboration to confirm that every design procedure is aligned with user specifications.

At its core, a UX strategy focuses on developing items and features designed with the user in mind. It involves evaluating the client's specifications, targets, and requirements and developing items that meet those specifications in a way that is both useful and delightful.

A profitable UX requires several crucial components to create a straightforward approach to user-centered design. These components include user investigation, the design strategy definition, examination of competition, the design production criteria, and the creation of a detailed blueprint for the design procedure.

What are the benefits of using a UX strategy?

Implementing a UX strategy has numerous benefits for design creators and companies. Here are some crucial benefits of using a UX strategy:

  • Increased User contentment

The primary benefit of using a UX strategy is increased user contentment. By focusing on the client's demands and future aspirations, design creators can boost profits that are both useful and delightful. It can increase client commitment, repeat business, and positive word-of-mouth referrals.

  • Enhanced Productivity 

Design creators can work more promptly and proficiently with a detailed plan. The UX strategy serves as a blueprint for the design procedure, helping to confirm that everyone is on the same page and working towards the same targets. It can reduce the number of design iterations and speed up the time-to-market.

  • Reduced Costs

By identifying potential issues early in the design procedure, design creators can avoid costly redesigns and wasted resources. A UX strategy can confirm that the final outcome meets or exceeds user assumptions, reducing the likelihood of expensive rework or outcome recalls.

  • Competitive Advantage

Companies can differentiate themselves from their rivals by developing user-centered items and features. A UX plan can help identify gaps or opportunities in the market, allowing businesses to create unique and revolutionary products that stand out from the competition.

  • Enhanced ROI

Companies can improve their return on investment (ROI) when developing items and features tailored to the specifications of clients. User-centered design can help reduce user churn, increase client lifetime value, and drive revenue growth.

How to create a UX strategy?

Developing a UX strategy can seem overwhelming, but it gets far more acceptable by dissecting it into smaller phases. Here are some critical phases to follow when developing a UX strategy:

Step 1: Conduct a User investigation

The first step in developing a UX strategy is to conduct a thorough investigation into the target market. It includes identifying user personas, comprehending their behaviors and motivations, and gathering feedback through acceptance testing, studies, and discussions.

User investigation is critical for developing a user-centered design. By estimating your target market's targets, and requirements, you can design items that meet their specifications and provide value.

There are many ways to conduct user investigation, including acceptance testing, studies, and discussions. Surveys can provide valuable insights into user requirements and behaviors, while discussions can help you comprehend user motivations and pain points. Usability testing is also an essential component of user investigation, as it allows you to observe how to stay in touch with your product in a real-world setting.

Step 2: Define Objectives

Once you deeply comprehend your users, it's essential to define your objectives for the item or function. What problem are you striving to solve, and how will the user benefit? Defining clear objectives will help guarantee everyone on the design team is aligned and focused on the same targets.

Objectives should be specific, measurable, achievable, relevant, and time-bound. This approach, commonly known as the SMART framework, ensures that targets are clearly defined and can be measured over time.

Step 3: Analyze the Competition

It's also advisable to analyze the competition to comprehend how they approach similar items or features. This analysis can provide insights into potential gaps or opportunities in the market.

Competitive analysis can help you determine key upsides and downsides of your competitor's items or services. This data can then notify your item layout, ensuring that your item stands out in the market.

Step 4: Develop design criteria

The design criteria are the core values that guide the design procedure. They are based on user investigation, objectives, and examination of competition. These principles should be specific to the item or function and be a foundation for all design choices.

Design criteria are a critical component of UX strategy, as they help confirm the outcome is aligned with the client's specifications, targets, and demands. Design criteria include simplicity, intuitiveness, accessibility, and aesthetics.

  • Simplicity is a crucial design principle that can help confirm the strategic user experience is streamlined and easy to use. A simple, intuitive design can help users plan to quickly find what they want and efficiently complete tasks.
  • Intuitiveness is another critical design principle that can help confirm that users can easily comprehend how to use an item or feature. An intuitive design can reduce the learning curve and make it easier for users to start.
  • Accessibility is also a crucial design principle that ensures that the item or feature is usable by as many people as possible. It includes people with disabilities, such as visual or hearing impairments.
  • Aesthetics are another critical design principle that can help make an item or function more appealing to users. Aesthetics include color, typography, and layout and can significantly impact the client's item perception.

Step 5: Create a Blueprint

The blueprint is a detailed plan that outlines the full design approach. It should contain timelines, milestones, and burdens for the design team. The blueprint serves as a guiding light for the design procedure, ensuring everyone is on the same spot and focused on delivering a user-centric product.

The blueprint should include essential information such as client personas, priorities, design criteria, and competitive analysis. It should also have a detailed timeline outlining the design team's key milestones and burdens.

The blueprint should be regularly reviewed and updated throughout the design procedure to confirm the product stays on track and aligned with the client's specifications.

Check out to find more examples of profitable UX design strategies.


Developing a UX approach is critical in delivering items and features that meet or surpass user standards. A productive UX strategy includes several essential components, including user investigation, the definition of objectives, examination of competition, the design production criteria, and the creation of a detailed blueprint for the design procedure.

By adhering to these phases, design creators can create a straightforward UX strategy tailored to the specifications of clients. The key is to stay focused on the user throughout the design procedure and make data-driven decisions that will help guarantee the outcome of the final item or feature. With the right UX strategy, design creators can boost profits that users will love.

Selecting the Right Logo Type for Your brand authenticity

Selecting the Right Logo Type for Your brand authenticity

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Apr 4, 2024
Branding, Digital Art, Graphic Design

Upon initial observation, it has been noted that the emblem representing your company holds significant weight in capturing the attention of potential consumers, ultimately leading to a lasting impression. A well-designed logo can create powerful brand authenticity, improve brand acknowledgment, and build consumer trust. Choosing the suitable logo for your brand's authenticity is crucial, as it should accurately reflect your brand's values, message, and personality. Check and find the flawless logo for your brand.

Let us delve into the intricacies involved in choosing an appropriate logo style and the essential steps for creating a visually appealing emblem that conveys the genuine essence of your brand.

What is a logo?

A logo is a symbol for graphic design that reflects a brand or company. It is often the first thing people notice about a brand, which plays a crucial role in constructing brand authenticity and acknowledgment. Typically, a logo consists of a combination of typography, imagery, and color palette, all of which work together harmoniously to effectively convey a brand's underlying values, personality, and message.

What is the purpose of logos? A well-designed logo is essential for constructing a powerful brand authenticity. It helps to differentiate a brand from its competitors and establish a visual demonstration of the brand's values and offerings. In addition to representing a brand's identity, a logo can play a crucial role in establishing a sense of trust and familiarity among consumers, who associate the emblem with the quality and reputation of the respective brand.

There are many examples of popular logos that have had a significant impact on brand authenticity. As an example, the Nike "swoosh" logo is globally renowned and instantly identifiable with the brand's unwavering dedication to athleticism, innovation, and superior quality. Likewise, the Apple logo, with its minimalist design, has become an iconic symbol that is closely associated with the brand's innovative spirit, cutting-edge designs, and exceptional user experience.

Additional examples of simple yet powerful logos that have played a significant role in establishing the authenticity of a brand include Coca-Cola, McDonald's, and Google. These logos have become instantly recognizable symbols of their respective brands, and they communicate a sense of familiarity, trust, and quality to consumers.

Various Types of Logos

Wordmark Logos:

A wordmark logo, commonly referred to as a logotype, is an emblem that exclusively comprises of text. It is typically the company or brand's name in a stylized font or custom typography. This type of logo is great for brands with short and memorable names. Some examples of popular wordmark logos are Coca-Cola, Disney, and Google.

Lettermark Logos

Conversely, a letter mark logo, also known as a monogram logo, is a form of emblem that integrates the initials or acronyms of a brand or company. Letter mark logos are particularly useful for brands with names that are either lengthy or challenging to pronounce. Some examples of popular letter-mark logos are IBM, CNN, and HP.

Symbolic Logos

A symbolic logo, also known as a logo mark or iconic logo, is a logo that consists of a symbol or icon that reflects the brand or company. This type of logo is great for brands with a strong visual authenticity or unique products or services. Some examples of popular symbolic logos are Nike's "swoosh," Apple's apple, and Twitter's bird.

Combination Logos

A combination logo is a logo that combines both text and a symbol or icon. This type of logo is great for brands that want to incorporate their name and a symbol or icon that reflects their brand authenticity. Some examples of popular combination logos are Adidas, Burger King, and Pepsi.

Emblem Logos

An emblem logo is a logo that consists of a symbol or icon enclosed within a shape, such as a badge or a crest. This type of logo is great for brands with a traditional or prestigious image. Some examples of popular emblem logos are Harley-Davidson, BMW, and Starbucks.

Features of an effective logo

A well-designed logo is essential for constructing a powerful brand authenticity and acknowledgment. Here are the key features of an efficient logo:


A simple logo design is easier for consumers to recognize and remember. It should be easy to read, understand, and reproduce in various sizes and mediums. A simple logo is also more versatile and can be easily adapted to various applications. Examples of basic logos are Nike's "swoosh" and Apple's apple.


A memorable logo is one that is well noticeable and remembered by consumers. It should stand out from other basic logos in the industry and be unique enough to be easily recalled. Memorable logos are often simple and have a unique design element or color scheme that makes them memorable. Examples of memorable logos are McDonald's golden arches and Target's red bullseye.


An effective logo should be timeless and not easily dated. A well-crafted logo should withstand the test of time and maintain its relevance for many years. A timeless logo should avoid using trendy design elements that may become outdated in a few years. Examples of timeless logos are Coca-Cola and IBM.


An effective logo should be versatile and easily adaptable to various applications and mediums. It should be able to be reproduced in various sizes and colors and still be well noticeable. Versatile logos have the advantage of being suitable for a wide range of media, including business cards, websites, billboards, and social media platforms. Examples of versatile logos are Google and FedEx.

Appropriate Color Selection

Color selection is a significant aspect of logo design types. The colors used in a logo should be appropriate for the brand and industry and should convey the intended message and emotions. Colors can evoke certain emotions and have cultural connotations, so it is significant to choose the right colors to match the brand's authenticity. Examples of basic logos that effectively use color include Coca-Cola's red and white and McDonald's red and yellow.

Factors to Consider When Selecting a Logo Type

To ensure that a logotype accurately captures the essence of a brand and resonates with its intended audience, several key factors must be taken into account during the selection process. Here are the key factors to consider when selecting a logotype:

Brand authenticity and values

The logo should accurately reflect the brand's identity, values, and personality. It should visually communicate the brand's message and unique selling points. For example, a logo for an eco-friendly company should incorporate green elements and imagery that conveys a message of sustainability.

Industry and audience

The logo should be appropriate for the industry and target market. It should be designed with the preferences, tastes, and trends of the target market in mind. For instance, a logo intended for a law firm would ideally feature a more classic and sophisticated design, whereas a logo created for a tech company would be better suited to a contemporary and cutting-edge aesthetic.

Scalability and versatility

It is imperative that a logo be scalable and effortlessly adjustable to suit a variety of applications and media, including websites, business cards, billboards, and social media platforms. It should be designed to be well-noticeable and legible in various sizes and formats.

Timelessness and longevity

The logo should be designed with timelessness and longevity in mind. Above all, a logo must have the potential to endure the passage of time and remain pertinent and meaningful for years to come. It should avoid using trendy design elements that may become outdated quickly.

Budget and resources

The logo design should be within the brand's budget and resources. It is crucial to create a logo with the brand's short and long-term goals in mind. For example, a startup may opt for a simple wordmark logo to save on costs, while an established brand may invest in a more complex and iconic logo.

You can checkto examine lots of examples of beneficial logos for various brands.

Designing Your Logo

While designing a logo can be a complex undertaking, adhering to several helpful tips and best practices can greatly increase the likelihood of a successful outcome. Outlined below are some of the essential considerations to keep in mind when creating a logo:

  • Simplicity is key: A logo that is simple in design tends to be more memorable and adaptable to different applications. It is advisable to steer clear of excessive colors or design elements that can result in a cluttered or perplexing logo.
  • Make it unique: A unique logo is more likely to stand out from competitors and be remembered by consumers. Consider incorporating a design element that is unique to your brand or industry.
  • Collaborate with stakeholders: It is significant to involve all stakeholders in the logo design process, including a symbol for marketing, branding, and design teams. This can help ensure that the final design accurately reflects the brand's authenticity and resonates with the target market.
  • Test and refine: Once a logo design has been chosen, it is significant to test it in various applications and mediums to ensure that it is legible and recognizable. Feedback from consumers and stakeholders can also help refine the logo design to represent the brand's authenticity better.

Selecting the correct style of logo for your brand's authenticity is crucial for constructing powerful brand authenticity and acknowledgment. A well-designed logo should accurately reflect the brand's authenticity and values, resonate with the target market, and be memorable and versatile. Collaboration between designers and stakeholders, testing, and refinement are all significant steps in constructing effective logo design types that accurately reflect your identity. By adhering to these best practices, it becomes possible to create a logo that effectively communicates the message and values of your brand, fosters trust among consumers, and differentiates your brand from others in a highly competitive market.

Red Ocean vs. Blue Ocean Strategy: Which One to Choose?

Red Ocean vs. Blue Ocean Strategy: Which One to Choose?

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Apr 2, 2024
Marker Research, Research

In this cut-throat world, companies must decide how to outperform others in an increasingly crowded marketplace – by competing in established markets or by creating new ones. This debate is often termed 'red ocean vs. blue ocean strategy,' a concept popularized in the groundbreaking book 'Blue Ocean Strategy' by W. Chan Kim.

What is a red ocean strategy? What is the difference between blue ocean and red ocean strategy? To wrap up, we'll provide in-depth examples of companies that have successfully implemented these strategies in various industries. By the end of this article, you'll be armed with the knowledge to select the best strategy for your business and create a truly unique experience with unparalleled value and innovation for your customers.

Red Ocean vs. Blue Ocean

Chan Kim's groundbreaking theory has revolutionized the way companies approach planning and navigating the rivalrous landscape. Understanding the disparities between these two methods is paramount for organizations aiming for growth and longevity – so let's dive into the key distinctions and implications for enterprises across diverse sectors.

Red ocean strategy

Red ocean strategy describes the traditional approach taken by businesses, where they aim to outperform their competitors by vying for the same clients in an existing market. Often referred to as 'bloody', this aggressive style of competing for market share leads to fierce rivalry and decreasing profit margins. Businesses that pursue this type of strategy are focused on taking a bigger portion of the existing market by improving current products or services – but this can result in a much more cutthroat playing field.

Blue ocean strategy

On the other hand, the blue ocean strategy shifts its attention away from surpassing rivals in established markets and instead creates completely new ones. This innovative mindset creates uncontested market territory by meeting previously unmet customer needs, allowing businesses to expand the boundaries of their current industry or create one of their own. By creating novel offerings, solutions, or operational approaches, this approach innovatively connects the dots to establish a lucrative and enduring enterprise.

Contrasts between the red and blue ocean approach are essential to grasp in order to make the right decisions for any organization. The former concentrate on rivalry within existing industries, whereas the latter approaches emphasize creating value in an unexplored market. Ultimately, it comes down to an organization's capacity for risk-taking, innovation, and the competitive landscape they are facing. Choosing the right path is crucial for an organization to achieve its goals and make the most of its resources.


For a deeper appreciation of these strategies, it's essential to get to grips with the unique traits and founding principles that shape each approach. Exploring these fundamentals can provide invaluable insights into how businesses can use each strategy to achieve the desired results.

Red Ocean Strategy

This strategy revolves around the competitive market, an arena where growth prospects are minimal and where companies battle for every inch of space. When operating in this domain, companies must employ innovative tactics to gain an edge on their rivals and capture a larger portion of the market. Key components include:

  1. It is fraught with peril, and firms that enter these waters must be prepared for the grueling rivalry and intense pressure for market share. 
  2. Price wars with other competitors abound, making it nearly impossible to set prices that result in high-profit margins. 
  3. It becomes increasingly hard to differentiate your offerings from those of other firms, leaving you with a focus on existing demand. 
  4. If you can withstand the turbulence, this approach can offer its own rewards.

The red ocean is a vivid metaphor for companies competing in a saturated market, vying for a piece of the proverbial pie. Fast-food giants such as McDonald's and Burger King are prime examples of businesses constantly battling for superiority.

Blue Ocean Strategy

This strategy takes an unconventional approach, focusing on creating a completely new market through innovation and value creation. Companies that utilize this strategy strive to make rivalry obsolete by fulfilling customer demands and opening up completely new markets. Key elements include:

  1. Companies seek to break free from the limitations of rivalry, creating a unique and uncontested market space. 
  2. By delivering exclusive products or services, companies attempt to offer exceptional value to customers at an unbeatable price. 
  3. Rather than fixating solely on existing customers, they explore the untapped potential of non-customers to create new demand. 
  4. It strikes the perfect balance between differentiation and cost-efficiency, allowing enterprises to maintain customer value and sustainable profit margins simultaneously.

An encouraging case study of a business who adopted a blue ocean strategy is Apple with the iPhone, which revolutionized the smartphone industry, and more recently Tesla, which completely changed the electric vehicle landscape. Another example of a company that successfully implemented a blue ocean strategy is , a web design company that created a unique and innovative approach to website development, resulting in rapid growth and success. With the right approach and attitude, the potential for your company is boundless!

Market Space

Market space is the collective amalgamation of industries and sectors within which companies operate, and the strategic choices firms make to increase growth and profitability help shape this space. It is this space that separates the two oceans – and understanding it is the key to distinguishing between the two.

Existing Industries

The phrase “red oceans” was coined to describe the intense struggle enterprises go through in order to capture a market share within well-defined and highly competitive industries. It’s a dangerous landscape where firms battle one another to the death, creating a saturated marketplace that offers limited chances at growth. As the term implies, the waters are often “bloody” as companies relentlessly compete to come out on top. The characteristics of these turbulent waters are clear: 

  • well-defined industry boundaries
  • widely understood rules of rivalry
  • a never-ending rivalry for market share

Untapped Opportunities

While the 'red ocean' presents an already occupied, competitive market, the 'blue ocean' provides an expansive and uncharted terrain for growth and innovation. Companies who dive into these unknown depths can redefine industry boundaries, capture new demand, and create completely new value propositions for customers. In these waters, there are no rules of the game yet – and this is where enterprises can really shine, developing breakthrough products and services that tap into untapped potential. Crucial elements of it include:

  • Undefined industry boundaries
  • Unestablished rules of rivalry
  • The untapped market potential for growth and innovation

To sum up, the market is divided into two distinct oceans – the turbulent red ocean markets and the untapped blue ocean. Whether you choose to sail in the rough waters of the existing industries and fierce rivalry or venture into serene waters with their potential for innovation and growth, the implications are far-reaching. To make the most strategic choices for your business, it's important to consider your goals, capabilities, and risk appetite.


In a competitive world, these two strategies provide two different approaches to how enterprises tackle the markets around them. It is undeniably paramount for organizations to make the right decision when it comes to rivalry, as this ultimately determines their success, growth, and long-term sustainability.

Beating the Competition

Businesses often aim to outperform one another on price points, product features, or other aspects, investing generously in marketing, promotions, and product development to capture a greater share of the market. This approach leads to a highly competitive atmosphere, with companies engaging in what can be likened to a 'bloody' battle for supremacy.

This approach to rivalry is marked by a handful of core traits, such as:

  • Benchmarking against competitors
  • Focusing on existing customer needs and wants
  • Engaging in price wars and aggressive marketing tactics

Taking this approach can be beneficial for enterprises in certain situations – but only if it's done right. A thoughtful, calculated approach is essential to maximize the potential of this strategy and ensure success.

Making Competition Irrelevant

Blue ocean strategy stands in stark contrast to the traditional approach of head-on rivalry. Rather than competing in an established market, enterprises create their own lane, developing products and services that cater to previously unmet customer needs or undiscovered market segments. This opens up new growth possibilities and allows them to remain competitive, even when up against a long-established incumbent. By devising creative solutions to age-old problems, this strategy will unlock the door to new and unexplored markets.

Key aspects of this approach to rivalry include:

  • Creating value innovation and unique offerings
  • Targeting non-customers or untapped market segments
  • Breaking free from traditional competitive constraints


Investigating the subtle variations in approach can be hugely beneficial to organizations as they work to determine the path forward. To really get to the heart of this concept, it is essential for enterprises to understand the nuances of demand and how different strategies tackle it.

Existing Demand

The most common strategy sees companies focus on capitalizing on existing demand to become the leading player in their market. To achieve this, many will make certain compromises, attempting to provide customers with more improved products or services for a reasonable cost. Whether it's through improved product features, optimized production processes, or lower operational costs, firms seek to create a better value proposition for customers. Of course, these trade-offs can lead to limited differentiation and increased rivalry, ultimately putting pressure on profit margins.

These companies are set up to tackle the ever-changing world of customer preferences, industry trends, and competitive activity. Constantly tweaking and improving current products or services, they use these tools to fish for customers and gain a larger share of an already existing market, often resulting in diminishing returns as time wears on.

New Demand

Blue ocean strategy, on the other hand, seeks to create its own demand by removing the traditional constraints of a market. This technique looks to uncover and meet unmet customer needs, rather than directly competing for a portion of existing demand, and thus opens up new opportunities to capture and expand the market. In this way, this strategy strips away the value-cost trade-off, leaving a wealth of possibility in its wake.

This strategy stands at the forefront of customer-centric business growth, geared towards providing both competitive pricing and exceptional value through differentiation. Utilizing value innovation, companies can develop products and services to answer customer needs, unlock new market opportunities, and redefine industry boundaries. By reflecting on the potential of the untapped non-customers and exploring new customer segments, companies can access new sources of demand, develop customer loyalty, and ultimately, cultivate sustainable growth.

Balancing Value and Cost

By pursuing value innovation, companies can carve out a unique market position, separating themselves from others while still keeping costs down. This delicate balance enables enterprises to offer remarkable value to customers without sacrificing their overall profitability.

  • Value Innovation: Value innovation is a powerful tool for any company, allowing them to create unique products and services that are both desirable and accessible. Through differentiation, enterprises can develop offerings that are a cut above the rivalry in responding to the demands and desires of their customers. Low cost, meanwhile, ensures these offerings remain available to a wide customer base, enabling the company to make a mark in the market.
  • Rethinking Processes and Business Models: Attaining meaningful value innovation necessitates that companies rethink their traditional processes, products, and business models. By thoroughly examining each aspect of their operations, they can uncover scenarios where costs are minimized while the value provided to customers remains – or even increases. Such efforts may involve testing the conventional wisdom of an industry and thinking outside the box to deliver the best possible products and services.
  • Example - IKEA: IKEA is a prime example of a successful blue ocean strategy. They managed to offer stylish, affordable and easy-to-assemble furniture to a market that previously had limited access. To achieve this, IKEA implemented innovative manufacturing processes, a flat-pack distribution model, and a unique in-store shopping experience. By combining differentiation and low cost, IKEA created a new space in the extremely competitive furniture industry - allowing customers to experience quality products without breaking the bank. For more examples of successful strategies, check out on our website.

As you can see, this strategy emphasizes the idea of value innovation – a balancing act of cost and value that can provide companies with a competitive edge that is both sustainable and hard for rivals to imitate. By creating new market spaces, redefining industry boundaries, and innovating for value, enterprises may find themselves facing a sea of opportunities.

Red or Blue? Deciding on a Strategy

When deciding between a red ocean blue ocean strategy, enterprises must take into account their individual factors, capabilities, and the markets they inhabit. Both strategies have their own respective rewards and have helped plenty of companies prosper. As such, it's vital to look at all the variables and decide which one best fits your business's needs.

Red Ocean Strategy

In a red ocean strategy, enterprises focus on competing in existing markets, striving to outperform rivals and capture a larger share of existing demand. Key advantages of this approach include:

  1. Familiarity: Companies can leverage their existing knowledge and experience in the industry, making it easier to navigate the competitive landscape.
  2. Established market: Enterprises cater to existing customer needs and preferences, reducing the uncertainty associated with unproven markets.
  3. Incremental improvements: Companies can focus on optimizing their current offerings to maximize efficiency and profitability.

In the corporate world, companies are the ones embroiled in a fierce rivalry with one another, striving to gain control of the same slice of the market. Examples of this type of company include Coca-Cola and Pepsi, which have a long history of rivalry in the soft drink market, and Samsung and Apple, whose combative rivalry revolutionized the smartphone industry.

Blue Ocean Strategy

On the other hand, a blue ocean strategy focuses on creating uncontested market spaces by addressing previously unmet or undiscovered customer needs. Key advantages of this approach include the following:

  1. Innovation: Enterprises often drive industry transformation, positioning themselves as market leaders and pioneers.
  2. Reduced rivalry: By creating new markets, companies can avoid direct rivalry, at least initially, and enjoy higher profit margins.
  3. Long-term growth potential: By tapping into new customer segments, companies can generate new demand and achieve sustained growth.

Blue ocean businesses refer to companies that have revolutionized their industries by providing unique and innovative products or services. Take the example of Airbnb, which disrupted the hotel and accommodation industry by offering a home-sharing platform, or Netflix, which changed the way people access and watch video content with their streaming service. Both businesses have achieved phenomenal success, showcasing the power of going against the grain.

When it comes to deciding between red ocean and blue ocean strategies, it is important to weigh up a company's goals, resources, and rivalry. By considering the unique characteristics of both options, organizations can confidently choose the strategy that best fits their ambitions and capabilities. Ultimately, the choice is a highly personal one and should be made with careful consideration.

Main Elements of the Web Pages

Main Elements of the Web Pages

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Mar 12, 2024
Web Development, User Experience, User Interface

The browsers are full of different web pages, and each web page has its own purpose. Although there are many types of web pages, like blogs, or businesses, they all have a common ground, namely, the website elements. All websites are built following the same structure, which is versatile for all web pages.

Continue reading if you want to find out what components all the web pages are made of, and what plan ourspecialists follow.

What Is the Anatomy of a Web page?

Today we will reveal all the secrets of the webpage formation. The concept of the anatomy of the web page is simple. The anatomy of the website is the combination of all the elements, components, and parts of the web page. 

The main components of the anatomy of a website:

  1. Header
  2. CTA button
  3. Hero section
  4. Footer
  5. Slider
  6. Search
  7. Menu
  8. Breadcrumbs
  9. Form
  10. Cards
  11. Video
  12. Progress indicator 
  13. Favicon
  14. Tags

Each component of the web page has its own role. We will describe each part of the webpage so that you can understand the basics of website formation.


User attention is drawn to the header of a website initially. You may find it at the very top of the homepage. The header acts as a primary menu and point of entry. It's easy for visitors to the site to navigate through the many sections and get what they're looking for.

What's more, the header includes the domain name and other identifying details about the website ( logo, CTA button, contact information). The search bar is often located in the header, which also functions as the navigation bar.

However, different websites implement different elements of web page, and they should not all be included in the header of the website. 

The elements we mentioned above can be added to the web page optionally. The specialists discuss the choice of specific elements with the client after deciding on the website design UX and purpose of the website. You can seeto see different designs of the web pages. The designers often choose to add the CTA button because it is important for business and encourages customers to order the service. 

CTA Button

As we mentioned above, the CTA button can be located in the header. CTA is the abbreviation of “call-to-action”. It means that the CTA button is supposed to encourage the user to follow the page following the selling plan of the customer and is an important part of the web page anatomy. For example, the customer might require to add the CTA button that encourages the users to buy the product, contact the specialist for details, etc. 

The users will follow the page you need because the CTA button is designed to draw attention. The CTA button stands out, and it is hard to miss it. Besides, this button is pretty useful for customers who want to proceed to purchase or order the service right away. You may risk losing the customer if the web page lacks a CTA button.

Hero Section

The hero section is located on the main page under the header. This section is designed to introduce the product or the company to the customers. The hero section includes information about the purpose of your website and the services you provide. The section also exists to explain to users the main target and the purpose of the project’s existing. Customers expect to see the benefits of ordering your services when they look at the hero section.

That's why it's important for the hero section to include a striking image or video that grabs people's attention right away. In the hero area, you may include a video, a picture of the product, or a slider. The primary objective of the hero section is to interest and instruct the reader.


Basic information is provided in the footer, which is found at the page's bottom. Similar information may be included in both the header and the footer. The footer may also serve as a means of navigation and information dissemination, including contact details, email addresses, and social media profiles.

The website's sections also include links to sites related to the company's policy, such as the Terms and Conditions and About pages. A link to a frequently asked questions page that attempts to address the most prevalent concerns of visitors is also often seen in the footer. Customers often scan down to the bottom in search of contact details, so include it is a good idea.

Infinite scrolling layouts, which don't allow users reach the bottom of the page and instead only provide content as far as the user scrolls, may not have a footer. Yet, you'll have private conversations with each professional about the website's format.


Slider works like a slideshow so that the users can look through the most important information about the website fast. The carousel can include some specific information, photos, and offers.

The interactive design elements for websites save space and are designed to attract the attention of the user so they may make your website more interesting.

However, the sliders also have some disadvantages. Firstly, the carousels often decrease the speed of the website and can not be adapted to the mobile version perfectly. Secondly, sliders may disperse the focus if two windows stay close to each other.

The decision of whether to insert the slider or not is controversial because the slider may be more useful for one site and unnecessary for another. That is why you will make a decision after the conversation with the expert.


The possibility to search for some information or the product is essential for some websites and is pointless for others. The internal search allows users to make a quire by typing a few keywords just like using in the search engines. It is a useful feature and makes your web page user-friendly. Some users don’t like scrolling through pages pointlessly so they proceed to the internal search right away.

Websites that have more than 20 pages and offer different products should better have an internal search because it is impossible to scroll through all the pages just to make sure your website provides the services needed for the customer. But the internal search may be completely unuseful if you have a one-page website.


The menu is the main way to navigate the website. The menus can be located at different places on the page, for example, at the footer, header, or side. There are also different types of menus, like drop-down, drop-up, or sliding. The voice of the location and the type of the menu depends on many factors, including the target audience and type of the website.

There are menus that consist of verbs or nouns solely. The menus made of verbs can include verbs like “buy”, and “add to the wish list” etc. The choice of the content of the many also depends on the services your company provides.


The breadcrumbs are secondary navigation levels of the webpage. They are needed to let the users see the chain connection of their actions. The users will see what page they are on and how did they get there.

If your site simply has a few pages, you may be able to skip this part of the anatomy. When a person is able to see where they came from on the site, it's much easier to navigate.


The website's form is one of its interactive elements, allowing users to submit data to the server. This online form is a modern equivalent of the lengthy, paper applications we often fill out when making major purchases or applying for jobs. In order to get the customer to make a payment or provide further details, you may need to have them fill out the form.

Digital forms are the ways to communicate with customers. That is why they should be simple and concise. Our web developers know how to make the form following process more smooth for the users so using the form won’t be too bearing.


Cards or tiles are designed to group the information and make the introduction process much faster. They are easy to understand because they are designed as a grid and look aesthetically.

The card can contain detailed information about the specific product. The bunch of cards can contain the pieces of information you want to share with the users.


Video is a revolutionary element of the web page and can not be found on each and every website. Videos are not the basic web page elements and can be added optionally. However, the video is a great and creative way to introduce your company to the clients. The presence of the video material will make your website more memorable.

The videos are usually located on the main page of the website. Many websites have videos included in the hero sections. However, sometimes the videos may not load fast due to an internet connection which may push the users away.

Progress Indicator

The progress indicator is meant to show the users the volume of the information and how much of the information or any other content is left. 

You may see the progress indicators on the text pages with lots of data. The progress indicator shows the time spent and the time that will spend by the user to get to finish reading. This element support users and help to see their progress


Favicon is a small symbol that is located next to the URL of the website. The symbol is designed to represent the brand in the bookmark tab and URL line. Favicon makes the brand memorable and recognizable, which makes it an irreplaceable part of the website.


The tags also belong to the secondary navigation levels of the webpage. You can often see the tags on blog websites that contain much similar content. The users can press on tegs and get to a certain part of the content.

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